At ILTM Cannes 2025, Türkiye took its place with a strong showcase in luxury tourism.

Association of Turkish Hoteliers (TÜROB) President Müberra Eresin, together with Secretary General İsmail Taşdemir, is holding meetings at the TÜROB stand located within the Türkiye Pavilion, prepared under the coordination of the Turkey Tourism Promotion and Development Agency (TGA) and the Paris Culture and Promotion Counselor's Office. Türkiye, represented by 72 co-exhibitors including the Association of Turkish Hoteliers (TÜROB) and Turkish Airlines (THY) across a total area of 385 square meters, is emphasizing its strong position in luxury tourism on the international stage.

Within the scope of the fair, TÜROB President Müberra Eresin met with fair participants, foremost among them the Consul General of the Republic of Türkiye in Marseille Mr. Derhan Doğan, Paris Culture and Promotion Counselor Fatoş Özsoy, THY Nice and Monaco Manager Fatih Bozkurt, TGA MICE Manager Çağla Yöntem and TGA Deputy Fairs Manager Ziya Yıldız.

ILTM (International Luxury Travel Market) 2025, regarded as one of the most prestigious gatherings of the luxury travel world, has begun in Cannes, France. This special event, which shapes the future of luxury tourism every year, continues to be one of the most important occasions where high-end travel trends are introduced and top-level tourism professionals from around the globe come together. This year, among the prominent themes in luxury tourism are bespoke travel designs, sustainable luxury experiences, boutique routes, gastronomy-focused premium packages and wellness travel. The most important element that constitutes ILTM's unique structure is that the fair is held in a closed format aimed solely at professionals. The fair does not admit general visitors; all meetings are held through a pre-planned appointment system with select buyers (Hosted Buyers) invited by the fair management. In this respect, ILTM is a special business platform providing direct access to the high-volume luxury travel market.

The fair will continue until Thursday, December 4, 2025.