A promotional drive in Kiev, the target: higher-spending tourists...

As part of the diversification of Turkish tourism, following the hosting last month of leading travel agencies and tour operators from Ukraine—selected as the first target market—in Kayseri and Cappadocia, an important event will this time be staged in Ukraine. The Ukraine Workshop event, organized by the Republic of Türkiye Ministry of Culture and Tourism in cooperation with TÜROB and THY, will take place on 2 October in Kiev.

Providing information about the event, TÜROB President Timur Bayındır noted that they aimed to attract a high-income group of foreign tourists with new tourism products. Bayındır stated that during the winter season they aimed to market culture + winter tourism package sales for Istanbul, Kayseri and Cappadocia from Ukraine as a new product. Recalling that the Ukraine International Travel Fair would also be held during the same period as the Workshop, Bayındır said, “That is why we wanted to time it to coincide with the same period. Given the country's interest in winter sports, there is potential. The existing potential in the Ukrainian market goes to countries such as Bulgaria, Romania and Slovenia. With these kinds of alternative tourism packages, we can increase the spending share of the tourists who come. Our top priority will be the launch of direct flights between Ukraine and Kayseri.”