A morale boost for tourism from Iran...

Türkiye drew great interest at the TITE International Tourism Fair held in Tehran, the capital of Iran, one of our largest tourism markets. A record-breaking number of more than 600 tourism professionals attended the workshop event held as part of the fair.

As the Association of Turkish Hoteliers (TÜROB) continues its promotional activities targeting Iran, one of Türkiye's largest tourism markets, the TITE International Tourism Fair held in Tehran became a source of morale for Turkish tourism. TÜROB is taking part in the fair, which will run until 9 February, within the Türkiye stand coordinated by the Ministry of Culture and Tourism. Held ahead of the fair with the support of the Ministry of Culture and Tourism and organised by TÜROB and Sea Travel, the workshop drew great interest. More than 600 tourism professionals from Iran and neighbouring countries attended the event.

An apt and timely event
Commenting on the matter, TÜROB Vice President and Chair of the Fairs, Promotion and Marketing Committee Müberra Eresin recalled that the number of Iranian tourists who came to Türkiye in 2016 was 1,665,000, and stated that the workshop in question was an apt and timely event for Iran and other emerging markets. Saying, "Owing to both its geographical proximity and its cultural and social affinity, our country is one of the most attractive destinations for Iranian tourists," Eresin pointed out that, as TÜROB, in the current period they had decided to prioritise the markets from which the quickest returns could be obtained. Noting that Iran was among the right options in this regard, Eresin said: "Given the structure of the market and in order to achieve the efficiency we want ahead of the Nowruz holiday, in addition to our participation in the fair, we planned a workshop and gala programme beforehand to bring all buyers together and enhance our relationships and cooperation. Our Ministry also attaches importance to this market and did not withhold its support from us. Within the scope of the workshop and the fair, our priority objective will be to market our destinations. We believe we will reap the positive results of these initiatives during Nowruz, Iran's biggest holiday."