2028 Tourism Strategy Meeting Held in Istanbul...

At the meeting held by the Republic of Türkiye's Minister of Culture and Tourism, Mr. Mehmet Nuri Ersoy, at the Atatürk Cultural Center (AKM) in Istanbul, the 2022 tourism assessment and the 2028 Tourism Strategy and targets were announced.

The meeting was attended by Deputy Minister of Culture and Tourism Nadir Alpaslan, Director General of Promotion at the Ministry of Culture and Tourism Timuçin Güler, TGA Director General Yalçın Lokmanhekim, Istanbul Provincial Director of Culture and Tourism Dr. Coşkun Yılmaz, TÜROB President Müberra Eresin, members of TGA's Executive and Advisory Boards, members of the press and invited guests.

In his presentation, Minister Ersoy stated that the per capita nightly revenue, recorded at 89 dollars in 2022, would be raised to 95 dollars in 2023 and to 118 dollars in 2028; that tourism revenue, which reached 46.3 billion dollars in 2022, would be increased to 56 billion dollars in 2023 and to 100 billion dollars in 2028; and that they aimed to raise the number of visitors, which reached 51.3 million in 2022, to 60 million in 2023 and to 90 million in 2028.

Providing detailed information on the planned and ongoing promotional efforts as well, Minister Ersoy added that an increase in demand was expected next year, particularly from the United States, South America, the Gulf countries, the Far East and Asian countries.