TÜGEV Board Meeting Held

TÜROB – Association of Turkish Hoteliers Vice President Hediye Güral Gür and TÜROB Board Member Banu Dedeman attended the Board of Directors meeting of the Tourism Development and Education Foundation (TUGEV). At the meeting, held under the chairmanship of TUGEV and Istanbul Chamber of Commerce President Şekib Avdagiç, Deputy Minister of Culture and Tourism Nadir Alpaslan, Istanbul Deputy Governor Mehmet Sülün, Istanbul Provincial Director of Culture and Tourism Hüseyin Keskin, IMM Deputy Secretary General Okyay Özel, TUGEV Vice President Bahadır Yaşık and TUGEV Board members were also present.

At the meeting, the latest developments in the tourism sector—particularly congress and meeting tourism—season performance, the search for new markets and promotional strategies were comprehensively addressed. The effects on Türkiye's tourism of global trends such as rapidly rising sustainable tourism practices and digitalization were evaluated.

In addition, among TUGEV's agenda items for the coming period, projects to strengthen qualified human resources in the sector, to develop vocational training programs, destination management efforts, increasing international cooperation, and projects to boost Türkiye's competitiveness in congress tourism were also discussed. The meeting concluded with a mutual exchange of views on the roadmap for the sector's future.