TREN

FSUMMIT, organized to promote Turkey's natural beauties and regional and local gastronomic values and to make our country a focal point of gastronomy tourism, brought together hotel and restaurant professionals, investors, managers, gastronomy and tourism professionals, and local and international chefs in Antalya, hosted by Sözen Organizasyon. On the first day of FSummit, held on 23-24 June, the work carried out by NGOs on promotion was discussed under the moderation of Vedat Başaran with the participation of NGO presidents.

In her speech at the panel titled "The Work Carried Out by NGOs on Promotion and Their Role in Shaping Tourism and Gastronomy Policies," TÜROB Chairman of the Board Müberra Eresin touched on the importance digitalization had gained in the hospitality sector during the pandemic period and noted that the ability to cancel reservations up until the last moment had been created. She also stated that efforts were being made to establish tourism collaborations with countries important to Turkish tourism such as China, Ukraine, and Russia. TÜROB Vice President Hediye Güral Gür participated as a speaker in the event's panel "Hotels' Communication Strategies in a Digitalizing World."